Ntim Evolution Trend Of Cosmetic Fwj

Kev zoo nkauj tau dhau los ua qhov kev thov nruj rau cov tshuaj pleev ib ce!

 

Yuav kom ntes cov tiam tshiab ntawm cov neeg siv khoom, peb yuav tsum pib nrog kev pom qhov "stimulation".

 

Qhov tshwm sim yog kev yuav lub hwj chim, thiab "zoo li kev lag luam" yog lub zog tshiab lub zog ntawm kev zoo nkauj pleev! Kev sib koom ua ke ntawm cov tsos thiab lub zog tau dhau los ua tus yuam sij rau txoj kev vam meej ntawm kev zoo nkauj hom. Cov kev xav tau tshiab thiab cov qauv tshiab niaj hnub tau yug los rau cov chaw lag luam tshiab hauv kev lag luam kev zoo nkauj, nrog rau cov kev xav tau ntim tshiab thiab lub sijhawm.

 

Ntim tau dhau los ua hom duab thiab muaj npe nyob rau hauv lub siab ntawm cov neeg siv khoom. Yuav ua li cas cov tshuaj pleev ib ce yeej qhov kev sib ntaus sib tua nyuaj ntawm cov khoom ntim nrog kev pab los ntawm cov tswv cuab ntawm "kev lag luam zoo nkauj"?

 

Qhov nce ntawm me me droppers, mini-packs ...

 

Ua raws li qhov sib txawv thiab tawg tawm ntawm kev ua lag luam loj

 

Kev muaj koob meej thiab kev txhim kho ntawm kev ntim khoom zoo nkauj yog sib cais los ntawm kev xav tau ntawm kev lag luam thiab cov qauv.

 

Nyob rau hauv xyoo tas los no, qhov tseem ceeb ntawm cov pawg tseem ceeb tau tsav kev tsim khoom thiab kev tsim kho tshiab ntawm cov fwj tshuaj thiab cov khoom ntim khoom ntim. Dropper fwj ua pleev, cov khoom tu tawv nqaij, thiab txawm tias cov khoom tu plaub hau zoo li kev tshaj lij. Cov iav fwj thiab cov droppers meej tso cai rau cov neeg siv kom tswj tau qhov ntau npaum li cas thiab kev siv. Nyob rau hauv no nthwv dej ntawm kev hloov khoom dua tshiab, lub "dropper" nrog lub siab ntawm technology, professionalism thiab "Lub ntim sai sai yeej lub siab nyiam ntawm cov neeg siv khoom.

 

Cov khoom lag luam tau dhau los ua me me thiab dhau los ua qhov tshwm sim tshiab. "Ib tug neeg" cov khoom lag luam tau nce mus rau cov nyiam tshiab, thiab cov tshuaj pleev ib ce me me tau dhau los ua neeg nyiam. Qhov nce ntawm cov ntim mini yog ze rau kev noj qab haus huv ntawm cov poj niam hluas. Ntawm qhov tod tes, lawv muaj kev ywj pheej ntau dua thiab txaus siab rau lawv tus kheej hauv cov ntsiab lus ntawm kev noj cov ntsiab lus, thiab ntawm qhov tod tes, lawv maj mam rov qab mus rau qhov kev xav.

Tam sim no hais tias lub sijhawm ntawm "kev txaus siab rau tus kheej" tau dhau mus ntev, kev ua siab zoo rau nws tus kheej yog kev ncaj ncees, cov lus cog tseg ntawm kev ntseeg siab tau ploj mus, thiab cov neeg siv khoom "muaj siab xav sim yam tshiab" yog qhov tsis muaj tseeb qhia tawm. Cov ntawv tshaj tawm -95s muaj kev thov rov ua dua sai dua, kev siv ntau dua, thiab qib kev noj ua ntej. Lawv txaus siab sim cov khoom tshiab. Los ntawm kev soj ntsuam ntawm lub zej zog Xiaohongshu, cov tshuaj pleev ib ce nrov tam sim no ntawm cov ncej -95s tau hloov pauv txhua hli. Cov ntawv tshaj tawm -95 cov nyiam rau cov tshuaj pleev ib ce qhia cov yam ntxwv ntawm "hloov pov tseg txhua hli". Capsule lipsticks, mini perfumes thiab lwm yam mini versions tsim nyog xav txog Makeup yog nrov ntawm cov tub ntxhais hluas.

 

Nws yog tsim nyog hais tias cov neeg siv khoom tau dhau los ua ntau thiab ntau qhov laj thawj. Tawm ntawm qhov tseem ceeb ntawm lub neej zoo, lawv cia siab tias cov tshuaj pleev ib ce tuaj yeem khaws cia tshiab thaum siv. Lub Advent Calendar launched los ntawm cov tuam txhab kev zoo nkauj txhua txhua xyoo tau dhau los ua kev xaiv zoo heev. Txhua yam kev ntim khoom tawm ntawm lub hnub, zoo heev thiab tsim tshwj xeeb, ntxiv kev lom zem thiab xav tsis thoob; cov khoom lag luam hnub qub, cov khoom kub muag, Cov khoom lag luam txwv tsis pub muaj tag nrho. Txawm hais tias qhov feem me me, nws tuaj yeem siv tau rau lub sijhawm, thiab qhov kev paub yog txhua yam tawg. Daim ntawv no yog nrov heev hauv kev lag luam kev zoo nkauj.

 

Muaj "kub" thiab "tus cwj pwm"

 

Emotional Empowerment ntawm Ntim

 

Tsim kom muaj kev sib raug zoo nrog kev noj qab haus huv yog qhov tseem ceeb tshwj xeeb hauv kev lag luam kev zoo nkauj niaj hnub no.

Cov neeg siv khoom 'kev thov rau "cov khoom tshiab" uas yog cov neeg siv khoom thaum ntxov muaj zog zuj zus. Daim ntawv tshaj tawm Nielsen qhia tau hais tias ntau dua 64 feem pua ​​​​ntawm cov neeg siv khoom txaus siab sim cov khoom tshiab tsuas yog vim muaj kev ntim khoom tshiab. Dab tsi yog qhov xav tsis thoob yog tias Nielsen pom tias qhov rov qab los ntawm kev nqis peev ntawm kev ntim khoom tsim uas tuaj yeem nyiam cov neeg siv khoom txaus siab yog siab li 50 npaug ntawm cov haujlwm tshaj tawm.

 

Kev pom qhov "stimulation" tau dhau los ua ib txoj hauv kev los ntes cov neeg siv khoom tshiab, thiab nws yog qhov tseem ceeb tshwj xeeb los tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom. Cov neeg siv khoom nyiam yuav cov khoom nrog "tus cwj pwm", kev nkag siab ntawm tus kheej, lub tswv yim uas haum, thiab qhov cuam tshuam nrog lawv lub siab. Ntim tau dhau los ua tus xa khoom tseem ceeb los txhim kho cov khoom lag luam tonality thiab xa cov kev xav ntawm lub npe, tshwj xeeb tshaj yog cov tub ntxhais hluas cov neeg siv khoom.

Tus naj npawb ntawm cov neeg siv khoom nrhiav "me me koob hmoov" lossis "me me" yog maj mam nce. Cov khoom lag luam zoo nkauj yuav tsum tsis txhob tso tseg ntawm kev txaus siab rau cov neeg siv khoom xav tau, tab sis paub siv cov neeg siv cov lus thiab siv cov ntim khoom raws li cov neeg siv khoom sib txuas lus nrog cov neeg siv khoom. Lawv sib txuas lus, evoke lub siab lub ntsws resonance, thiab txhawb kev nkag siab ntawm tus kheej.

 

Kev xav ntawm tus neeg siv khoom xav txog kev xav yog qhov tseem ceeb ntawm IP. Nyob rau hauv xyoo tas los no, "co-branded" thiab "limited" cov khoom zoo nkauj tau dhau los ua lub zog tsav rau cov tub ntxhais hluas rau "chasing tshiab tiam sis". Lub nthwv dej ntawm kev zoo nkauj x IP yog khi kom nce. Cov neeg coob coob ntawm kev zoo nkauj nyob rau hauv lub sijhawm tshiab qhia lawv tus kheej cov cwj pwm txawv hauv kev ua kom zoo nkauj pleev. Chasing ua yeeb yam thiab hnub qub, saib yeeb yaj kiab, thiab kev ua si yog txhua tus tshaj tawm -95s uas nyiam kev lom zem thiab kev lom zem, uas cuam tshuam rau lawv txoj kev xaiv ntawm kev pleev xim zoo nkauj. Lawv twv kom sim txhua yam ntawm kev sib koom ua ke ntawm cov khoom lag luam zoo nkauj, xws li kev ua si style, tsev hais plaub style, thiab lwm yam.

 

Kev siv ntim khoom raws li tus neeg nqa khoom thiab txhaj tshuaj kub siab tau dhau los ua ib kauj ruam tseem ceeb rau cov tshuaj pleev ib ce kom tawg.

"Zero pov tseg" yog qhov tob tob hauv lub siab ntawm tib neeg

 

Cov qauv ntawm kev tiv thaiv ib puag ncig cheb lub voj voog kev zoo nkauj

 

Hauv kev lag luam tshuaj pleev ib ce, kev ruaj khov, kev nyab xeeb, thiab kev tiv thaiv ib puag ncig tau nce siab, thiab cov neeg siv khoom paub txog kev tiv thaiv ib puag ncig thiab kev tiv thaiv ib puag ncig tau nce ntxiv.

 

Refillable ntim tau nce lub zog. Brand Hermès tsis ntev los no tau tshaj tawm ib txoj kab ntawm cov lipsticks rov qab, thiab cov khoom lag luam zoo nkauj rov qab tau dhau los ua cov khoom lag luam zoo nkauj tshiab.

 

Hais txog tus cwj pwm ntawm cov khoom lag luam, cov neeg siv khoom yuav "yuav siv ntau dua ntawm cov hom lag luam nrog lub luag haujlwm ntawm kev sib raug zoo", "them nyiaj ntau dua rau ib puag ncig kev noj qab haus huv thiab kev pabcuam", thiab "coj ntau dua rau kev tiv thaiv ib puag ncig thiab kev txhim kho kom ruaj khov". Qhov no tseem taw qhia txog kev txhim kho kev lag luam rau cov neeg siv khoom lag luam. Tsuas yog los ntawm kev xav txog tus nqi ntawm cov khoom lag luam thiab cov lus yeej ntawm lub qhov ncauj tuaj yeem txhawb txoj kev loj hlob ntawm lub lag luam mus ntev.

 

Kev tiv thaiv ib puag ncig ntawm cov khoom ntim khoom tau dhau los ua ib qho tseem ceeb ntawm cov neeg siv khoom txiav txim siab. Raws li Mintel tau taw qhia nyob rau hauv "Lub Ntiaj Teb Kev Zoo Nkauj thiab Kev Kho Tus Kheej Trends 2030", xyoo 2030, cov khoom lag luam thiab cov kev pabcuam yuav tsum tsom mus rau xoom pov tseg, hloov cov khoom zoo nkauj nrog cov khoom ntim zoo ib puag ncig, thiab tseem ntxiv dag zog rau lub tswvyim ntawm "zero pov tseg" hauv cov khoom xyaw yuav Txhua yam yuav nyiam los ntawm cov neeg siv khoom.

 

Ntau thiab ntau cov neeg siv khoom txaus siab them rau kev coj ncaj ncees lossis qhov muaj txiaj ntsig, thov kom cov hom lag luam hloov pauv tau. Cov tuam txhab kev zoo nkauj tau pib ua haujlwm hnyav rau kev tiv thaiv ib puag ncig, xws li txo kev siv cov ntaub ntawv yas uas tsis yog siv rov ua dua tshiab, ua kom txoj kev loj hlob sai thiab siv cov khoom siv ntsuab degradable, tso tawm cov khoom siv rov ua dua tshiab ntawm lub raj mis, thiab txhim kho kev siv cov khoom ntim khoom kom zoo nkauj.

 

Ntaj hais txog kev ntim khoom tshiab

 

Khawb tob rau hauv cov craftsmen tshiab

 

Kev tsim kho tshiab ntawm cov khoom zoo nkauj yog sib cais los ntawm kev hloov pauv thiab hloov pauv ntawm ntim. Kev tsim qauv ntim yav tom ntej yuav tau them nyiaj ntau dua rau cov khoom siv, cov qauv, kev ruaj khov thiab rov ua dua tshiab ntawm cov ntim khoom, thiab tsim kom muaj kev sib txuas lus tob thiab nthuav kev paub nrog cov neeg siv khoom tshaj qhov pom kev lom zem.