Commonly used cosmetic packaging forms
01. Plastic bottle packaging
Plastic bottles have a small specific gravity, are easy to color, and have strong plasticity. They can be made into various shapes of bottles, and the price is low, which is suitable for large-scale production. In order to increase the decorative effect of plastic bottles, in addition to bottle printing, coloring materials can also be added during production for coloring to make bottles of various colors. Metal steam dyeing, gold plating and thermal printing can also be used for printing. Surface decoration to meet the needs of different grades of packaging. Plastic bottles commonly used to package cosmetics mainly include polyethylene bottles (blow molding), polyvinyl chloride bottles (injection molding, stretch blow molding), polyester bottles (stretch blow molding), polystyrene bottles (injection blow molding), and polystyrene bottles (injection blow molding). molding), polypropylene bottles (extrusion blow molding), etc.
Plastic bottles used for liquid cosmetic packaging are generally small-mouth bottles, which mainly pack various lotions, such as toner, prickly heat lotion, firming lotion, moisturizing lotion, etc. Lower-grade perfumes (such as cologne, also known as cologne water, generally contain 2 to 5% essence and 75 to 85% or 70 to 85% alcohol concentration) are sometimes used in plastic bottles (or equipped with spray devices and color printing). Carton) packaging, generally the volume of the bottle is relatively large. Polypropylene bottles (cans) can be used for spray packaging of perfumes and essences, and hair gel water is also often packaged in plastic spray cans.
When packaging various lotions in plastic bottles, the bottle shape, color, transparency and various decorations used vary a lot to highlight the characteristics of the product and promote sales.
For example, when using transparent plastic bottles for packaging, generally only simple line printing is carried out to highlight the clear and transparent characteristics of the product to attract consumers;
When using plastic bottle packaging of various colors, it is generally necessary to use bottle printing or labeling for decoration to convey product information and win the favor of consumers;
Carry out novel bottle and bottle cap design, and at the same time cooperate with the pattern of the bottle body to express the characteristics of the product, so as to arouse the curiosity of consumers and stimulate consumers' desire to buy; sometimes, color printing paper boxes, window openings are also used The way the carton and the plastic bottle are matched together constitute the sales package.
Plastic bottles are used for packaging liquid cosmetics. The container molding process is relatively simple and convenient. It is easy to change the color and transparency of the bottle body. Various methods can be used for surface decoration, which is suitable for large-scale production. The overall cost is low and the energy can be increased. Good to meet people's needs.
02. Glass bottle packaging
The glass bottle has good chemical stability and is not easy to react with the contents; the transparency is good, and iron, cobalt, chromium and other colorants can be added to the raw materials to produce glass bottles of various colors (such as amber glass, green glass, blue and white glass, Cobalt blue glass, opal glass, opaque glass); good heat resistance and not easy to deform; high compressive strength, resistant to internal pressure; high density, heavy (suitable for cosmetic packaging); barrier, hygiene and preservation Good performance, easy to seal, can be sealed again after opening.
But at the same time, the impact resistance of glass bottles is poor, fragile, the filling cost is high, and the molding process is more complicated, which limits the application of glass bottles. Glass bottles are often used for the packaging of cosmetics or some cosmetics with special requirements.
The glass bottles used for liquid cosmetic packaging are generally small-mouth bottles (narrow-mouth bottles), which are mainly used for the packaging of nail polish, nail polish remover, perfume and essence. The structure and shape of the glass bottle can be designed in various ways according to the needs of product packaging, and it can be realized by changing the mold during manufacture.
The bottle body can be directly decorated with printing or labeling. At the same time, glass bottles of different colors can be selected to meet the packaging requirements of cosmetics with different characteristics. The bottle cap design that matches the glass bottle is a very important aspect, especially the design of the perfume bottle and bottle cap, which is ever-changing.
03. Nail polish glass bottle packaging
The packaging of nail polish generally adopts small glass bottles with beautiful appearance. Since the ingredients of nail polish contain pigments, precipitation will occur if it is left for a long time, so the bottle cap is generally designed with a small brush and is easy to hold and brush, so that it is convenient to dip a certain amount of nail polish when using it, and keep it clean. Apply by brush to appropriate places on nails.
At the same time, the nail polish ingredients also contain solvents, which are easy to volatilize. The glass bottle with good barrier performance is used for packaging, and the bottle cap and the bottle body are tightly matched and sealed, which is conducive to the quality assurance of the nail polish.
In addition, the small glass bottles used to package nail polish are generally made of transparent glass, and the color of the nail polish is directly revealed. At the same time, simple trademark patterns are printed on appropriate parts of the bottle body to identify different brands. The shape design of the bottle cap should be perfectly combined with the bottle shape to give people a beautiful enjoyment, thereby stimulating consumers' desire to buy.
04. Glass bottle packaging for perfume and essence
Perfumes and essences are commonly used liquid fragrances in daily life, all of which have a fragrant, strong and long-lasting aroma. Their packaging generally adopts glass bottle containers to meet the requirements and noble characteristics of their packaging. Some lower-grade perfumes (such as cologne) can also be packaged in plastic bottles.
The glass bottles used for packaging perfume and essence are rich and diverse in shape. Generally, transparent glass bottles of various colors are used for packaging. Various patterns are often made during the processing of the bottle body to increase the decorative effect of the bottle body; the size of the bottle is based on The characteristics, requirements and grades of the perfume and essence contained in it change; the bottle cap design has good airtightness, beautiful and changeable shape, and can play a very good decorative role;
Generally, no design is printed on the body of the bottle (even if the design is printed, the design is small and does not affect the overall display effect of the bottle), but to show the clear and transparent characteristics of the product. The trademark and design are generally printed on the bottle cap or on the neck of the bottle Put on the nameplate. Typical bottle shapes and cap designs are:
①General bottle design and bottle mouth design, with functional bottle caps (such as various pouring caps), pour it when using it, and use it directly with your hands. The perfume packaged in this way is of lower grade (such as the packaging of cologne perfume), the capacity of the bottle is larger, and the packaging cost is also lower, which is suitable for consumption by the general public.
②Using a novel and beautiful bottle shape in structure and shape design, and the design of the bottle cap is also unique, matching with the bottle shape to form the packaging of perfume and essence, reflecting the order of the contents and giving people a sense of grace and luxury ( Such as the common packaging design of "fan-shaped bottle cap with half-moon bottle body" in the market);
At the same time, the mouth of the bottle is equipped with a spray device to facilitate quantitative and directional use and achieve the purpose of saving. In addition, the sales package is accompanied by a matching, elegantly printed carton. This packaging method is suitable for the packaging of secondary perfumes and essences, and the sales targets are people with high consumption capacity.
③ "Rolling bead" perfume packaging design. The packaging form of perfume called "rolling bead" in the market is actually named according to the characteristics of the structure of the mouth of the perfume bottle. The bottle type used in this packaging form is generally a cylindrical transparent glass bottle with a small size, and the bottle mouth is covered with a "polyethylene roll-on inner cover", and the outer cover is covered with a plastic or metal screw cap.
The roll-on inner cap is actually a small ball made of polyethylene (or polycarbonate, polypropylene) that is fastened. Most of the ball is pressed into the cap (it can be turned). When using it, turn the bottle upside down and the perfume will moisten. Wet the inner surface of the ball, then touch the ball to the part where the perfume is to be applied and roll it slowly to apply the perfume to the predetermined position.
Due to the strong volatility of perfume, glass bottles are often equipped with soft plastic seat rings, so that when the screw cap presses down on the sphere, it can ensure that the bottle has a good sealing effect and avoid the volatilization of perfume.
This kind of perfume bottle design usually prints a simple pattern logo on the outer cover of the bottle, and rarely prints on the bottle body. This design form, in addition to using glass bottles, sometimes can also use polyethylene plastic bottles (generally need to be decorated and printed), and the mouth of the plastic bottle and the bottom of the bottle are directly formed as one, and other structures are basically the same as glass bottles. It is suitable for the packaging of fragrances with high viscosity - fragrance dew.
