Packaging container design principles

Conform to the principle of commodity characteristics

Packaging containers of goods, its form is liquid, gas, solid, powder, particles, etc., its characteristics are afraid of extrusion or extrusion, volatile or not volatile. Container packaging design materials also have different characteristics, hard, soft, fragile, not fragile, water resistant, water resistant, transparent, opaque and so on.

Different commodities have different forms and characteristics, and the requirements for packaging design materials and shapes are not the same. According to these requirements, containers with different materials, shapes and characteristics need to be used respectively. For example, corrosive goods should not use plastic containers, and it is better to use stable glass, ceramic containers; Some products should not be exposed to light, it should be used to prevent light or light transmission of poor materials; For example, beer, carbonated drinks and other commodities have strong expansion gas pressure, so the container should be cylindrical shape, in order to facilitate the uniform distribution of expansion force.

In addition, it is also necessary to consider the printability and decoration of materials, processing conditions, material sources, prices, production and processing fees, the grade of commodities, and whether the material and the value of the contents are commensurate with other factors.

Conform to the principle of convenience of use

The packaging design that is convenient to carry and open is more favored by consumers than the packaging design that is difficult to open, and the convenience of conforming to use is based on the designer's full understanding of the characteristics and use of the product. For example, perfume bottles in cosmetics are used less each time, so most of them are scratched.

The container design of daily chemicals, food and so on is different according to the use situation and capacity, the treatment of the overall shape is also different, should be based on the characteristics of the commodity, so that the container in the process of carrying and using consumers fully reflect the convenience, such as the current market popular easy open bottle, spray device.

The principle of both visual and tactile aesthetics

Container shape and artistic personality are important factors to attract consumers. People's requirements for the modeling design of packaging containers have exceeded the scope of material needs. Many containers take aesthetic needs as the first starting point to meet people's psychological needs, such as cosmetics containers. The size of the packaging container should meet the man-machine scale and aesthetic requirements, the material should meet the needs of function and nature, the sense of touch should be comfortable, the use should be convenient, and the physiological and psychological needs of the user should be met.