Design principles of cosmetic packaging with high value

Since cosmetics usually have complex components and are more likely to react with various substances in the air, the protective effect of cosmetic packaging is particularly important. In addition, cosmetics are sold to beauty lovers, so their appearance is very important.

 

1. Cosmetic packaging materials
Material is the basis of packaging. It is not only related to the shape and texture of packaging, but also the protective effect of packaging is mainly achieved by selecting appropriate materials. The packaging materials for cosmetics mainly include the following types:

①Plastic. At present, the plastics used for cosmetic packaging mainly include: PET, PE, PVC, PP, etc. Among them, PET was mainly used for water and beverage packaging at the beginning, but due to its high strength, good transparency, good chemical stability, and barrier properties High-end features, in recent years widely used in cream, lotion, lotion and other packaging.

② glass. As a packaging material, glass has many valuable properties, such as: transparency, heat resistance, chemical stability, and excellent barrier properties. It can be made into packaging containers of various shapes and sizes by various molding methods. It is mainly used in various Perfumes and some high-end cosmetics cater to female consumers with their crystal clear beauty.

③ metal. Metal has good barrier properties, especially aluminum has a very strong barrier ability to water and oxygen, and can play a very good role in protecting the contents. It is mainly used for some essential oil-added skin care products, moisturizing spray metal cans, and On some cosmetic packaging boxes.

 

2. Cosmetic packaging structure and shape
① bottle. Bottles are the most common and widely used cosmetic containers, mainly because cosmetics are mostly liquid or viscous pastes with relatively good fluidity, so the use of bottles can well accommodate and protect the contents. thing. The capacity of the bottle is large or small, which can meet the needs of various cosmetics.

The shape of the bottle is ever-changing, but no matter how it changes, it is also a change or combination of geometry, the most important of which are cylinders and cuboids, because the vertical load strength and internal pressure resistance of such geometric bottle shapes are better. The bottle body usually has no sharp corners or corrugations, and smooth lines with gentle transitions are adopted between each part. This design can also give people a soft feeling.

 

3. Cosmetic packaging decoration
Cosmetic packaging design is usually focused on simplicity. It only needs to display necessary information such as trademarks and product names. In many cases, other graphics and patterns are not needed. If graphics and patterns are used for cosmetic packaging, it is also very simple. For example: You can choose raw material pictures, which are mainly used in some cosmetics that use natural plants as raw materials.

Color is an important part of cosmetic packaging design. People often use color to distinguish different products. Appropriate color can touch people's reactions the earliest and most pleasantly, and directly stimulate consumers' desire to buy. The color design of modern cosmetic packaging is mainly It is carried out from the following aspects:

① Carry out color design according to the gender of consumers. Women's cosmetic packaging mostly uses mild but not strong, bright but not dazzling colors, such as: pink white, light green, light blue, giving people a relaxed and lively feeling; male cosmetic packaging mostly uses high-purity, low-light cool colors, Such as dark blue and dark brown, giving people a sense of stability, strength, self-confidence, and sharp edges and corners.

② Color design according to the age of consumers. For example: young consumers are full of youthful vitality, and the packaging designed for them can use a color like light green, which symbolizes youthful life. With the increase of age, the psychology of consumers changes, and the use of noble colors such as purple and gold can better satisfy their psychological characteristics of pursuing nobility and elegance.

③ Color design is carried out according to product efficacy. Nowadays, the functions of cosmetics are more and more detailed, such as moisturizing, whitening, anti-wrinkle, etc. Color also plays a key role in the packaging of cosmetics with different functions.

For example: the packaging of moisturizing products is mostly blue and green, giving people a feeling of moisture and freshness; whitening products are mostly white, sometimes adding some pink, blue or white to express ruddy, or white to express clear ; The main colors of sunscreen products are orange and blue.

④ Carry out color design according to product raw materials. More and more cosmetics directly use the color of raw materials for product packaging to achieve differentiated performance from other products.