The trend of cosmetic bottle packaging customization

New retail, new manufacturing. Recently, with the continuous evolution of artificial intelligence and the introduction of various new technologies, more and more new concepts and technologies have begun to affect traditional industries, including the cosmetics industry. For cosmetics, sales have changed from traditional counters to online sales and then to micro-businesses, and now, all this is changing again. The personalized customization of cosmetics has become a trend now. For the customization of cosmetics, it is inseparable from the personalized customization of cosmetic packaging bottles.

With the fast-paced lifestyle, the frequency cycle of product replacement must be gradually accelerated. The customization of traditional cosmetic packaging bottles is no longer suitable for the needs of market development, and more changes need to be made in the way of customization.

So what is the customization method of the novel cosmetic packaging bottle?
1. The minimum order quantity must be a small batch

Because of the rise of online platform delivery, many brands sell in small batches, but at the same time require products to have the characteristics of other products independently, so packaging has become the most important promotional highlight. The minimum order quantity of traditional cosmetic packaging materials is hundreds of thousands, which is definitely unaffordable for small brands. Therefore, the future customization trend must be small batch customization.

2. Have the strength of R & D and innovation

It is also mentioned above that the fast-moving consumer market first pays attention to the word "fast", so cosmetic packaging bottle manufacturers must have their own R&D and design departments, and follow the changes in market demand to develop and design popular models, innovative models, and ahead of the market. The speed of product update iterations.

Therefore, in the future, with the increasing demand for cosmetic bottle customization, the cosmetic bottle packaging industry will usher in new changes. For those cosmetic bottle packaging companies without design strength, they will face reshuffle and elimination. It is inevitable that for cosmetic bottle companies, this trend will be inevitable. So it is very important to try to embrace and change.