Kev Kho Mob Cov Muag Khoom Segment
Kev Kho Mob Cov Muag Khoom Segment
Nyob rau hauv lub dhau los xyoo caum, lub ntiaj teb pleev ua lag luam tau tshaaj tawm ib qho nyuaj thiab ruaj khov loj hlob. Muaj tsis muaj kev poob siab lossis kev loj hlob tsis zoo hauv ib xyoos. Txawm hais tias qhov kev loj hlob nce zuj zus xyoo 2008-2009, nws yuav rov qab los qeeb qeeb ntawm kev loj hlob raws li qhov qub hauv kev rov qab los. .
Txoj kev lag luam hauv Asia-Pacific tam sim no yog lub ntiaj teb cov khoom lag luam loj tshaj plaws, tom qab Western Europe, North America, thiab Latin America. Nyob rau hauv 2013, lub teb chaws Asmeskas Pacific tshuaj pleev ib ce lag luam tau txog 54.55 billions euros, accounting rau 32.8% ntawm lub ntiaj teb tag nrho; Western Europe qhov kev lag luam loj yog 36.75 lab euros. , accounting rau 26%; North American lag luam loj yog 35.59 bilhaus euro, accounting rau 22%.
Nyob rau hauv 2014, lub kauv paj pauv lag luam hauv thaj av Asia Pacific tau 59.79 bill euros, accounting rau 34.7% ntawm lub ntiaj teb tag nrho rau tib lub sijhawm; Western European lag luam loj yog 37.56 billion euros, accounting rau 21.8%; thiab lub North American ua lag luam yog 36,0 bilyan euro, accounting rau 20.9%.
Cov dominance ntawm tuam txhab uas muag multinational tseem nyob twj ywm unshakeable. Nrog muaj zog R & D tuition, hom kev lag luam thiab kev lag luam muaj peev xwm, lawv khov kho nyob rau hauv txoj hauj lwm ua hauv kev lag luam paj yeeb. Cov tuam txhab saum toj kawg nkaus yog L'Oreal, Procter & Twv Txiaj, Unilever, Estee Lauder, thiab Shiseido. Txog 52.4% ntawm lub lag luam thoob ntiaj teb. European, American thiab Japanese cov tuam txhab ua lub ntiaj teb kev zoo nkauj tswvyim thiab kev lag luam tsim tawm. Cov qauv no yuav ua mus ntxiv rau yav tom ntej. Peb kuj pom ib theem siab ntawm kev lag luam hauv kev paub tab, xws li Canada lub chaw muag tshuaj pleev xim rau, uas peb hom Procter & Twv txiaj, L'Oreal thiab Revlon account rau 80% ntawm tag nrho.
