Reject Exaggerated Cosmetic Packaging
Everyone likes beautiful cosmetic packaging design, but if only gorgeous packaging products are actually worthless, then it seems too unreal. How to bring cosmetic packaging design back to a far point is worth our thinking!
Cosmetic packaging design is the last procedure to convert a product into a commodity and be sold. It is the design of the product's container and its packaging structure and appearance, so that it has a shell that matches its content during transportation and sales, and has a A complete and moving image, designed to suit people's needs. The mediocre design will make the product bleak, and the excellent cosmetic packaging will make the product shine, increase the added value, and stimulate the consumer's desire to buy. It is a silent advertisement with obvious promotion effect, and the ultimate goal is to influence consumers' ideas and behaviors, establish a brand image, and achieve a successful marketing strategy. Products need packaging, companies need packaging, and people need packaging, so the word "packaging" has a broader meaning. It makes the product perfect, it is the embodiment of perfection, and it also begins to take on a utilitarian color, so it begins to become Not so real.
Cosmetic packaging must first provide protective functions for products in the field of production, secondly, provide convenience functions for products in the field of circulation, and finally provide sales functions for products in the field of sales. The ancients used bamboo, wood and clay as containers for storing items, which is the original packaging. In the modern business society, the competition is increasingly fierce, and packaging has to play such an important functional role, so both manufacturers and merchants attach great importance to the image of packaging, and packaging designers also have the opportunity to show their talents. The continuous change of materials and the continuous updating of technology have made the cosmetic packaging design have a great development. But in fact, if you analyze it carefully, you will find how extravagant the existing packaging is in terms of materials and circulation methods. When the product becomes a commodity and then becomes a product and appears in front of consumers, too much waste has been generated. No cosmetic packaging can escape the fate of becoming waste. Some people advocate the practice of no packaging, but this will bring many problems to the circulation of goods.
Evasion is not a solution. As designers and producers of cosmetic packaging, should both think about why packaging design is? The main function of cosmetic packaging is to protect products, followed by beautifying products and conveying information. Therefore, the choice of packaging materials is directly It is an important step related to the protection of commodities. It is a special coat that wraps food and supplies and turns them into commodities on the shelf after long-distance transportation, and reduces the damage rate of commodities during long-distance transportation. Packaging is divided into transportation packaging and sales packaging. Only reasonable modeling structure can make packaging play their respective roles in transportation and sales. Paper is the most widely used packaging material, and the shape of paper is also ever-changing and can be shaped into various forms to protect products. The structure of the carton packaging directly affects the stress condition of the product and the convenience of transportation.
